Many people claim to know crisis management. Not many can back it up. 

At times the best response is minimal. At other times an immediate, aggressive, proactive answer is best.  Knowing how and when to respond to minimize damage to reputation, profit, and public opinion is learned in the trenches.

Don’t believe for a moment that someone who claims to know marketing or PR also knows crisis management.

Crisis management is like insurance.  You hope you never need it. But when you do, you want the best in the business!

Experience matters! Prior events include:

• Government Scandals
• Natural Disasters
• Workplace Shootings
• On-the-job deaths
• Wrongful Cemetery Burials
• Building Collapses
• Murder of a Law Enforcement Officer
• Police-involved Shootings
• Political Campaign Attacks
• International Celebrity Media Frenzies
• Corporate Layoffs

Awards

• Mark of Excellence Award for Writing – Florida Society for Healthcare PR & Marketing

• Mark of Excellence Award for Community Outreach – Florida Society for Healthcare PR & Marketing

• Mark of Excellence Award for Crisis Communication – Florida Society for Healthcare PR & Marketing

• Judge’s Award – Florida Public Relations Association

• Public Information Award - Florida Public Relations Association

How will public relations help me? It’s a question that a lot of people ask. Of course it’s possible to operate your business, foundation, government or non-profit with little or no attention to your reputation, public perception or communication to potential and current customers. But it’s unlikely that you will ever gain significant traction in your industry or key markets.

On the other hand, if you actively engage in integrated PR and digital marketing tactics you are more likely to capture the attention of customers and prospects, and achieve the kind of business results that create long-term success. Earned media and self-distribution tactics are much less expensive, and more effective than paying for advertising. 

My PR Guru combines highly sought-after television news industry experience with years of corporate & public affairs communications knowledge.

We get your message heard and seen through both new and traditional media. We combine public relations, social media and video production to inject new life into your brand, your passion, your business!